eBay, Yahoo Japan to Link Sites
12.04.07
discuss Total posts: 1
by Reuters
TOKYO (Reuters) - EBay Inc and Yahoo Japan will link up their auction sites to make cross-border bidding easier, in a deal that will give U.S. auction titan eBay another chance to woo lucrative Japanese consumers.
Shares in Yahoo Japan, owner of the nation's biggest auction Web site, rose 3.9 percent to 56,400 yen on news of the deal.
EBay pulled out of Japan in 2002 after only two years, a rare failure for the world's largest online auctioneer, after struggling to make inroads to a market where Yahoo Japan and Rakuten Inc already operated well-established sites.
EBay and Yahoo Japan, which together have about 4 trillion yen ($36 billion) in annual successful bids, will first launch a Japanese-language site on which Yahoo Japan users can bid for eBay items, spokesmen from the two firms said.
The companies will introduce the site, called Sekaimon or "Gateway to the world", at a news conference at 11 a.m. (0200 GMT) in Tokyo. The Web address is www.sekaimon.com
eBay, Yahoo Japan to Link Sites - Reviews by PC Magazine.
